What are the requisites for Bulk Sms and Bulk Email?

In this article, the concepts about Bulk Sms and Bulk Email along with their requisites are briefly discussed. 

What is BULK SMS?

Bulk Sms is one of the common forms of mobile advertising. Bulk Sms campaigns use particular software to deploy the promotion activity. Through Bulk Sms campaigns, mobile advertisers target a wide range of customers for brand promotion. The number of customers who are targeted for Bulk Sms campaigns range from 1 to 50,000 and mobile advertisers can send up-to 20 lakhs SMS (s) per day.

Requisites of BULK SMS

-          Requires software (s) to carry out the advertising campaign- For any Bulk sms campaign, advertisers require particular software (s) which enable them to send numerous SMS one at the same time to different customers. Time saving as well as effort saving, Bulk Sms campaigns are also affordable for average advertisers.

 

-          Embedded with internet media to launch the campaign. 

    Most of the Bulk Sms campaigns are launched with the help of internet. Though Bulk Sms campaign can also be launched through GSM or Windows based mobile phones, most of the Bulk Sms advertisers launch Bulk Sms promotion campaigns through internet. For this, a mobile advertiser has to register on various Bulk Sms enabled websites and deploy his campaign through the registered sites. 160by1, Ways2SMS, EzeeSMS etc are name of few sites which enable Bulk Sms.

-          Requires a defined target group and budget-  Like every advertising campaign, Bulk Sms campaign requires a defined target group and budget to deploy the campaign. Advertisers conduct demographic surveys to sort out the data for such campaigns. Depending upon the age, location or buying behavior of its customers, Bulk Sms advertisers promote their brands appealing to the defined TG. 

What is BULK EMAIL?

Bulk Email is one of the common forms of internet advertising. This type of internet campaign use particular software(s) like Bulk Sms advertising through mobile devices. Also known as group mail, this type of internet advertising is widely used by online advertisers and marketers to promote brands through online media.

Requisites of BULK EMAIL campaign

Bulk Email campaigns are launched only through internet. Internet plays the primary role to launch a Bulk Email Campaign. The first requisite of launching a bulk email campaign is to download the software which enables the advertiser to send bulk electronic mails to customers.  Whats more! The internet connection should be good enough for an uninterrupted campaign. Bad internet connection may be a hindrance for any bulk email campaign. Advertisers need to be sure that they are going to launch the campaign through high-speed internet media.

Avenues of advertising via Internet and Mobile Devices.

Advertising is an art of communication which persuades a target audience about a particular brand, service or business. The aim of advertising is to endorse the product or service of a company. Advertising helps in creating a brand identity and simultaneously serves as a successful means to communicate to the target group about the value of the product or the service. Advertising is the core of any business. Advertising not only creates a brand identity of a product but also provides awareness among the target group about the brand, service or business. For existing brands, advertising promotes brand recall to existing customers while for new brands; advertising attracts a new pool of target customers.

Advertising can be carried out through different media so that the particular advertisement gains a mass appeal from the target group. Advertising brings a brand to the public through various channels to ensure that the brand or service stays in the loop of any marketing activity in the target market.

Mobile Advertising

 A subset of mobile marketing, Mobile Advertising is a form of advertising a brand, product, service or business via the cell phones or mobile devices. Mobiles ads provide immediacy or responsiveness as mobile phones are the most personalized devices of an individual. Mobile Advertising is a new territory found for media owners and advertisers who are willing to gauge the market response immediately. Mobile SMS Advertising provides brand recall value and creditability for the advertiser. However, to leverage the strength of mobile advertising, timely and reliable delivery of message is paramount. Advertising options via mobile include SMS advertising, contest hosting ads, gaming ads, subscription based alert ads etc. Among all these mobile advertising options, SMS ads are the most popular.

Internet Advertising

Advertising via internet is quite in vogue in the market. Internet Advertising has gained a similar mass appeal like mobile advertising. Like mobile ads this type of advertising renders effectiveness and immediacy. Mobile and internet both are the personalized devices of an individual hence advertising through these mediums render effectiveness and immediacy as compared to other tools of advertising. Advertising options through internet include banner advertising, viral marketing, PPC, pop-up advertising, affiliate marketing etc. Banner text advertising and PPC are the two most common forms of internet advertising.

Mobile and Internet open new avenues of brand advertising in a more engaging and interacting manner. To sum up, Mobile and Internet ads provide accountability, measurability and reach ability to the advertiser or media owner.

Transformation in Brand Advertising through Internet and Mobile Media

Brand Advertising through internet and mobile media has become a fast emerging mode of promotion. Modern brand owners spend heavily to launch various promotion campaigns through internet and mobile media. With an enormous digital revolution, trends of brand advertising have already evolved from the conventional norms. The launch of internet advertising and mobile advertising practices is yet another exclusive opportunity for brand owners and advertisers to provide a strong appeal about their brands amongst customers.  In the following paragraphs, let us have a brief idea how mobile and internet advertising mediums are highly in demand in the market. 

By Internet Advertising , we usually refer to any form of brand promotion that is implemented through the web world. Banner ads and PPC Ads are two common forms of internet advertising. These two practices are widely deployed by various online advertising agencies to promote their client’s service or product amongst target groups. Internet advertising media is going to boom further and brand advertisers are going to highly benefit from this medium of advertising in the near future.  Content Advertising, Pay for inclusion, pay per call, pop up ads, SEO, affiliate marketing etc. are some other forms of internet advertising practices used by brand owners/advertisers. 

Mobile Advertising is a subset of mobile marketing. Any form of brand promotion that is made available through a mobile phone device comes under mobile advertising. Mobile advertising is considered one of the fast growing mediums of advertising as it provides brand messages to customers on the go. One can avail of the brand message wherever he or she is. Mobile advertising has also one added advantage over internet advertising. Customers may or may not visit a particular website and find details about a brand. However, mobile phones are the most personalized extension of any individual. Conveying the brand message through mobile media is a surest mode of advertising. Mobile phones are widely used by everyone that has made this advertising media a more effective medium of launching any promotion campaign of a product, service or business.

Mobile SMS Advertising is one of the effective tools used by mobile advertisers. Low cost in nature, Mobile SMS Advertising reaches out to maximum number of customers within a minimum amount of time. Mobile SMS Advertising is infact becoming one of the hottest means of brand promotion at present.  With more than 270 million mobile users in the country, India is becoming one of the fast emerging markets for mobile advertisers. The budding numbers of various mobile advertising agencies are evident of the popularity of this medium of advertising.

Online Media - The Most Adopted Means of Brand Advertising

Advertising campaigns of brands are launched through various mediums. Television, Radio, Print, Outdoor and Internet are the common means of brand advertising adopted by brand owners. Of all the mediums of brand communication, online advertising is considered the most contemporary as well as adopted means of promotion among brand owners. For emerging brand owners, internet is the fastest means of conveying the brand message to target groups. 

Why should you launch an Online Advertising campaign for your brand? Of all the advertising mediums, why online media has been considered the most effective means to reach out to customers? Will an online advertising campaign generate good revenue for your brand business? These questions are commonly discussed among brand owners much before they indulge in an online ad campaign of their products or services.  The following paragraphs provide brief details on why internet advertising campaigns will boost the overall brand business. Keep reading.

Internet advertising campaigns such as a banner advertising campaign reaches out to customers in an easily accessible medium or channel. These days mobile phones are even embedded with internet surfing facilities that provide brand owners a striking opportunity to deliver the brand message to customers easily and more effectively. Unlike television or outdoor ads, internet advertising ensures that the brand message reaches out customers in a customized manner. 

For brand owners who want to randomly target maximum numbers of customers, online advertising is a must as the brand message is readily accessible by any visitor on the site where it is displayed. Another additional advantage is that customers can visit the website of the brand, find its details and get more familiarized with the product. Online Advertising is also ideal for small business owners. At an affordable budget, one can launch a brand promotion campaign that targets a wider target audience. Big business owners can equally benefit from online advertising campaigns.