Key Advantages and Disadvantages of Online Advertising.

Online Advertising is the best choice for brands looking for long-term, performance-oriented campaigns with high penetration. In fact, the term “high penetration” is an understatement as an Online Advertising Campaign operates on a global scale. However, just like any other media, Online Advertising also suffers from a few disadvantages. A good Online Advertising Agency understands both the advantages and disadvantages of the medium in order to create campaigns that set new heights in performance.

Advantages

Some of the unique advantages of Online Advertising have been discussed below.

Highest Penetration

There is no media that can compete with Online Advertising on the levels of penetration. An Online Ad posted anywhere in the world can be viewed from anywhere in the world. Thus, an Online Advertising Campaign essentially has a worldwide audience. The medium also offers ample opportunities for posting campaigns specially designed for the areas where they would be implemented. A properly implemented campaign on the internet can do wonders for your visibility.

Promptness

Online Advertising incites prompt action without the ad copy saying so. An Online Ad is clicked immediately if it is exciting enough. Thus, the response is generated on an immediate basis. Business houses all around the world will always have eloquent presentations on the importance of promptness.

Better reproductions of the creative visualizations are possible with Online Advertising. Thus, the overall impacts of the ads are much higher.

Maintenance Convenience

Advertisers and publishers are well accustomed to the toil that the maintenance of ads demands. Online Advertising provides options of setting alerts on the basis of time period and events and does away with the requirement of manual inspections. Next is its ability to produce fast and accurate analyses. These data are crucial in terms of making the urgent changes even while the Online Advertising Campaign is running and improving on the ads later at the stage of conceptualization itself.

Disadvantages

Even though Online Advertising presents increased efficiencies, it also suffers from a few disadvantages.

Banner Blindness

One of the major disadvantages of Online Advertising is that it has been used to such extents that the users have developed a blind eye to most Online Ads. The Top Online Advertising Agencies across the world rely on innovative approaches to tackle this blindness.

Intrusive

Web Banners, if not placed systematically, can be intrusive and distracting elements for the internet users. There have been some horrible instances of agencies flooding sites with so many banners that it became virtually impossible for the user to work on them. Online Advertising Agencies need to understand that optimization rather than maximization is the name of the game here.

Developing the inherent advantages of the Online Medium and utilizing it in manners that the associated disadvantages do not act as hindrances are some of the important traits of a successful Online Advertising Agency.

3 Popular Ways of Unethical Online Advertising

Unethical Online Advertising uses the ways that are against the rules and guidelines of advertising on the internet. Though cases of blatant violations hardly exist anymore as the repercussions are fast and defining, Unethical Online Advertising still thrives on the lapses that prevail. For example, yes, if links are caught being dumped at every other site, you are in for trouble, but if they are created in a manner that can escape the scrutiny of the search engines, it might get the job done without any objections. However, this doesn’t change the fact that Link Spamming is essentially an unethical practice. 3 of the popular ways by which the Black Hats advertise their sites are listed below.

Link Spamming

Link Spamming never seems to go out of fashion. “Don’t have enough content? Build links to the intended web pages, wherever you can” seems to be the battle cry of desperate SEO's. Although the use of unnatural means (bots, programs, etc.) have largely vanished as they are easily caught in the nets laid by the search engines, manual spamming still happens on a large scale. The trick employed is to build links in numbers just below the ones which would set the alarms off. This is a highly risky behavior and should be avoided. With the complacency, of those building links unnaturally, having been recently and famously crushed, manual Link Spamming is also a disaster waiting to happen. Focus on the appropriateness of the link and not its numbers.

Google Bowling

Google Bowling has recently become very popular. So Black Hats saw Google punishing sites with unnatural links. What strategy do they go ahead and build? Build unnatural links for your competitors! Then you just have to wait for Google to do its job. One of the immediate risks that are being taken is that if Google does not detect the spammed links, you might just push your competitor far ahead of you.

Guest Blogging Spam

Guest Blog and Article Posting is a wonderful way of advertising your site and increasing web presence. But the perpetuators of the unethical means, suffering from a need to overdo everything, calculated that more blogs lead to higher rankings, thereby giving birth to the term, Guest Blogging Spam. Most posting sites, apprehending backlashes (and correctly so!), increased the strictness of reviewing the postings.

The Dangers of Unethical Online Advertising are many and with intensities that can destroy the reputation of the website forever. It is not only smart but absolutely necessary to stick to the ways of Online Advertising Agencies with “haloed heads”.