Internet Advertising the Best Way of Reaching Youngsters in India

India is often referred to, as a young nation. This is primarily because 75% of the nation’s population is under the age of 35 years. When we consider that most of these audience groups of youngsters are computer enthusiasts, Internet Advertising comes up as the best way to reach them. With India toppling the USA, in 2010, as the nation with the maximum number of English speakers, companies from across the world have turned their eyes towards the country. The search for a Media, that can reach the masses in India, has resulted in the anointment of Internet Advertising as the most appropriate way of targeting the youngsters.

Most of the youngsters are regular internet users and can be easily found online, especially at specific periods of the day. Targeting them with Internet Advertising is the most effective way of reaching as many as possible for the lowest of costs. Additionally, since the Internet Ads can be customized according to the preferences of the internet user, the impact and the conversions are also higher than the other media. Due to the manifold advances in software and increase in the capacities of hardware, Internet Advertising has a larger span of activities. The ways and methods in which Internet Ads can be delivered to the user continue to increase innovatively. It can be ensured that the products and services are not only advertised but the queries are also anticipated and answered. This ability to distinguish, what the target audience is engaged in at the moment, is vital while targeting youngsters. This is because most of the twenty-first century youths are found playing multiple roles. Targeting youngsters in India is essentially targeting an audience, for most of whom, their internet profiles are the only constant attributes. Thus, the internet is the most well placed medium to target youngsters in India.

Attracting the youngsters in India is a long term investment, as their number is set to grow in the coming years. According to a report by “State of the Urban Youth, India 2012: Employment, Livelihoods, Skills”, by 2020, India will be the youngest country in the world, with 64% of the total population in the working age group. The Top Internet Advertising Agencies in India smell this opportunity and are geared up to handle a larger target audience base in the coming years.

PPC Banner Ads Have the Potential to Become the Face of Online Ads

PPC (Pay per Click) Banner Ads are the most non-interruptive ways of advertising in the online medium. They appear only when the user has made a specific search for the relevant products or services. In other words PPCs are ads that the user has specifically searched on his own. The growing popularity of the PPCs puts them in a strong position with regards to the opportunity to become the face of all Advertising on the internet.

The most important advantage which PPC Ads have, over the other methods, is that the consumers reach them on their own accord. It is they who are in need and this puts a lot of power in the PPCs while they try to convert a user into a buyer. In fact, PPCs placed in SERPs (Search Engine Result Pages) are so accurate that they do not even need the aid of displays or other spectacular graphics to attract. A simple short copy, focusing on the USP (like “Low Prices”, “Wide Range” and more) is more than enough to do the job. The high percentages of conversions are also due to the fact that the PPCs are often direct in leading a user straight to the sales page. This can be done because it is assured that a user typing something like “buy shoes in Delhi” is definitely in need of the item. Thus, PPCs can skip the intermediate steps of pitching for the product or service. Even in the case of Social Media PPC's that make use of images, a detailed work from the graphic designing team is not required.

Nevertheless, the best way to begin your brand’s experience with PPCs is to invest in the ones prompted by the search engines. There cannot be more fruitful results than advertising before an online user who has taken the trouble of typing out his requirements. If your brand is still new to or yet to explore the high conversion rates of PPCs, it is highly advisable that you join the bandwagon, and enjoy the benefits of the most effective way to advertise your brand on the internet.

Building Conversations is the New SEO Mantra

One of the newest techniques, to which SEO Services or Search Engine Optimization Services are moving, is building conversations with the readers. This includes, but is not limited to, the comments that follow a blog post or any other write-up. The tone of the write-ups itself is changing from a straight tone of a one way channel of information to one which is conversational in nature. The conversational tone helps build a relationship between the write-up and the readers, which leads them to feel involved.

It is true that the traditional process of earning business has been a very straightforward exercise. The user searches with keywords, finds a write-up that provides relevant information. If his queries are satisfactorily answered in the blog, he often goes ahead to do business, leading to the sales conversion. However, with the number of write-ups that are available on the internet now, it is no longer possible to read everything that can be found. Internet readers notoriously brought the term “skim reading” in vogue. It is thus, not just the businesses that compete with each other for attention, but the related contents also compete for the readers’ attention. A conversational tone immediately raises the interest of the readers and is more successful in catching their attention.

The Search Engines also see user engagement as an important way of judging the quality of the write-up. The user engagement is most commonly measured by the comments, likes, and number of shares and they are taken into consideration while ranking the page too. SEO Experts now make optimum use of the comments section. Prompt replies, further points and counterpoints are used effectively to start and retain user interest. Apart from the part they play in SEO, such conversations also bring newer viewpoints and facts into the equation and increase the efficiency of the write-up.

Gmail’s Grid View Set to Change Email Marketing

Gmail is currently experimenting with a new grid view, for the promotional emails, that is set to change Email Marketing. The new view will highlight the images attached with the email. Email Marketing Agencies will now require focusing on attractive images also, apart from optimizing the subject lines. The grid view changes the list view of the emails and replaces the mails with thumbnails. Gmail's “promotions” tab will now look more familiar with a folder or a webpage rather than the traditional mailbox.

Though the grid view is still in the experimentation phase, market analysts are speaking with certainty of times when it will be launched completely. The most important change that will be noticed is the immediate change of focus from the subject line to the image of the email. In fact, Email Advertising Agencies, that used long subject lines in attempts of capturing the attention of the users, will need to rework their strategy as the subject lines will be trimmed after 75 characters along with the advertiser’s name that will be shortened to 20 characters. Also, with the presence of a highlighted image, the focus of the user will automatically turn away from the written content. The onus of the getting the user to open the email will now rest on the image more than the subject line.

The tests that were run on the new grid view showed that the techniques that are currently prevalent in Email Marketing will fall short when the grid view is activated for all. A number of thumbnails stared blankly without images while a few others had images that did not have the optimal resolution. Though it is true that the option of viewing the “promotions” folder in the grid view or list view will lie at the user’s discretion, most users will definitely chose the former that will present the folder in a more colorful and attractive manner. The Email Marketing Service Providers would do well to start their preparations with proper images, so that when the story of the promoted brand starts being told by the images, they are not left wanting in quality.