The
significance of queries and clicks in the rankings of a website in SERP has
been discussed since a long time. Most are still not sure whether they actually
have any effect on the rankings at all. One of the reason why deciding, the
above significance for sure, is not easy, is that a lot of conditions and factors
come into play while deciding the rank. However, it has been recommended by
various SEO Experts and
SEO Analysts that attempts to increase the number of queries and clicks does
result in the increase in rankings.
The
above issue has been discussed and experimented with many a number of times. The
analyses of all the results suggest that the impact on the rankings is there
and favorable. But in the event of the search engines being secretive about
their algorithms, there is no way of knowing for sure. But that should not be a
discouraging factor in attempting to increase the clicks and queries, as their
higher number is beneficial for business anyways.
In
the above context, ensuring a proper landing page is one of the most important things
that an SEO (Search Engine Optimization) can do. Websites
with accurate Meta Titles will have
a higher number of clicks but Landing Page Optimization is also necessary for
the clicks to lead to queries.
