Combine Banner Advertising and PPC for Optimized Results

Some in the industry of Internet Advertising believe that if one invests in PPC, there is no requirement for Banner Advertisements. However, apart from the fact that Banner Ads are still important as a low cost method of targeting a wide viewership, they can also be used to boost the PPC's. It has been found that many users search for a product or service after seeing a Web Banner for the same. In such cases, the traffic for the PPC is created by the Banner Ad.

It is ideal for a new launch to initiate the online promotions through the Banners first. Unlike the PPCs, Banners reach a large number of users. Since they prove lower in cost than the PPCs, it is a good way to introduce the product or service. Once the desired levels of visibility have been attained, investments in PPC can be made. Many Internet Advertising Agencies, offering Banner Advertising Services, also recommend running both of them at the same time. The Web Banners would then attract traffic from other relevant sites and the PPCs would come into play once the user has shifted into the buying mode.

Personal Clouds Set to Become a Key Factor in Internet Advertising

Internet Advertising Agencies would swear by the rate at which updates and changes have to be incorporated in Internet Advertising. Personal Cloud is the latest feature in the world of information technology which is bound to be used in Internet Advertising for better targeting.  Cloud Computing began with the idea of storing and sharing data over internet. The technology is now available for personal devices like mobiles also. Soon, the data and the applications of devices will be shifted off the device, making it possible to access services at low costs. From the point of view of the Internet Advertising Agencies, accessing the immediate environment of the user will be faster, resulting in the increase of the impact of the Internet Ads.

Trade pundits are excitedly talking about times when even shoppers in the retail stores will shop with the mobile in hand. Applications integrated with the stock levels of the stores and the exact shelves where the products are stored will make shopping experience much faster and hassle free. By associating with the relevant applications, it will become possible for Internet Advertising Agencies to know the presence of the user in the store in real time and based on his previous buying behavior, can target him with attractive offers on the relevant products. Personal Cloud computing is set to change the nature of services too and Internet Advertising will soon have to make corresponding changes in order to realize the new opportunities.

Get The Best Out of Banner Advertising

Banner Advertisements or Click through Advertisements are considered by many as the original form of Web Advertising. Even now, Banner Advertising is one of the most popular forms of Online Advertising. Thus, it is very important to make sure that your business is making the most of Banner Advertising. However, due to a few disadvantages of this medium, the returns get severely affected. Such scenarios can be avoided by taking care of a few simple but often overlooked facts.

Clutter Effect

Through the years, Banner Advertising has incorporated the new opportunities made available by advancements in technology. The ads can now also be positioned at any section of the webpage apart from the top row that they had traditionally occupied. It is very common to find Banner Ads at the sides or the bottom of the page nowadays. This opportunity, when overused, creates a clutter of ads which leaves the user annoyed. There are websites, who in the enthusiasm of utilizing Banner Ads fill the pages with so many ads that it becomes inconvenient for the user to read the content. Banner Advertisements should thus be used intelligently in a manner that does not impede the primary reason of the user being at the page.

Relevancy

A relevant Ad has more chances of getting clicked than a randomly placed ad. A Web Banner on car insurance is more likely to get clicked on the website of a car seller than on the website of a marriage bureau. If your company deals in multiple products or services, it is important to ensure that banner leads to the relevant page of the company’s website. Do not focus just on the home page.

Trust

One of the many issues ailing Banner Advertisements is the case of the thousands of the banners leading to porn sites. There is a growing distrust among average users for the same. It would be good idea to attain the trust of the user through the content displayed in the ad.

Web Banner Advertising, when used intelligently, is still one of the most profitable forms of Internet Advertising. Using it wisely can result in profitable returns at the lowest of costs. Thus, the Banner Advertising Services of the Web Advertising Agency you are planning to hire should be scrutinized carefully.

Online Reputation Management (ORM) – The New SEO Focal Point

After the latest changes by Google, Online Reputation Management or ORM has become more important than ever. Filling web pages with keywords have taken a backseat as SEO Experts are now more focused on the applauses and criticism which the already posted sites attract. It is no longer important to just stay visible. The image which is being portrayed by or inferred from the existing visibility is equally important. Online Advertising and Online Marketing have been rudely woken up to the fact that lesser visibility is far better than higher visibility with a negative impact.

What Is ORM?

You must have tried searching your own name in Google and become delightfully fascinated when links to your Facebook, LinkedIn, and other online profiles appeared in the results. The nature of results which appear in this manner is your Online Reputation. Similarly, the kind of results (not the ranking) which appear prominently in Google’s search results, when the name of the organization is searched for, is its Online Reputation. The most common way of analyzing the reputation which a business has online is to study the reviews and comments which appear at the websites that are prominently visible.

Why Is ORM Important?

Due to Google’s new change, the ranking of a website now depends more on the interactions attracted by its content than the number of keywords. With sharing of links becoming popular in social websites like Facebook, Google+, and twitter, reviews and discussions on the content are readily available. Google’s new algorithm ensures that the prominence of the page is directly proportional to the number of such reviews and discussions. The problem occurs when your website attracts negative reactions and those links get highlighted in the search results. This can not only push away your clients and customers to your competitors but also cause damage to the reputation of your business.

How Do ORM Service Providers Do?

The ORM Service providers and ORM Experts strategically publish SEO Content that creates good reviews. This pushes the links with negative comments and reviews lower down the search rankings. Even though ORM is prone to unethical means like fake comments made through fake accounts and sites, any good ORM Expert will know that unethical ORM practices do not pay in the long run.

ORM Services have become crucial for your online presence. An online presence without Online Reputation Management is like putting out wares for sale without caring about the kind of responses that they are attracting.