After the latest changes by Google,
Online Reputation Management or ORM has become more important than ever.
Filling web pages with keywords have taken a backseat as SEO Experts are now more focused on the applauses
and criticism which the already posted sites attract. It is no longer important
to just stay visible. The image which is being portrayed by or inferred from
the existing visibility is equally important. Online Advertising and Online Marketing have been
rudely woken up to the fact that lesser visibility is far better than higher
visibility with a negative impact.
What
Is ORM?
You must have tried searching your own
name in Google and become delightfully fascinated when links to your Facebook,
LinkedIn, and other online profiles appeared in the results. The nature of
results which appear in this manner is your Online Reputation. Similarly, the
kind of results (not the ranking) which appear prominently in Google’s search
results, when the name of the organization is searched for, is its Online
Reputation. The most common way of analyzing the reputation which a business
has online is to study the reviews and comments which appear at the websites
that are prominently visible.
Why
Is ORM Important?
Due to Google’s new change, the ranking
of a website now depends more on the interactions attracted by its content than
the number of keywords. With sharing of links becoming popular in social
websites like Facebook, Google+, and twitter, reviews and discussions on the
content are readily available. Google’s new algorithm ensures that the
prominence of the page is directly proportional to the number of such reviews
and discussions. The problem occurs when your website attracts negative
reactions and those links get highlighted in the search results. This can not
only push away your clients and customers to your competitors but also cause
damage to the reputation of your business.
How
Do ORM Service Providers Do?
The ORM Service providers and ORM Experts
strategically publish SEO Content that creates good reviews. This pushes
the links with negative comments and reviews lower down the search rankings.
Even though ORM is prone to unethical means like fake comments made through
fake accounts and sites, any good ORM Expert will know that unethical ORM
practices do not pay in the long run.
ORM Services have become crucial for your
online presence. An online presence without Online Reputation Management is
like putting out wares for sale without caring about the kind of responses that
they are attracting.
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